Philanthropy has become a huge part of today’s business mission. Almost every company, large or small, has some sort of philanthropic division in place. Google, Apple, Amazon, PepsiCo; these are only a handful of companies that are making philanthropy one of their biggest focuses. But what do you do if you don’t have the resources of a major corporation? What if you’re a small-to-mid-sized business that still wants to give back to the community? Don’t fear. There are ways that you can set your budget so that you can continue to run the company and provide your community with charitable gifts.
So, how exactly do you go about doing that?
Accept That You’re Small and Look Towards the Community
Your company is still small, and that’s fine. There’s nothing wrong with that. Google was once small; as was Apple; as was Amazon and every other company that’s ever been created. Don’t worry about getting larger; worry about the surrounding community and how you can make an impact. Larger companies have the resources to make philanthropic moves on a global level. While that is great, sometimes the reach is spread too thin. Sometimes smaller philanthropic endeavors can have more of an immediate impact. You can see the sudden, drastic impact that a food drive can have at your local food shelter as opposed to sending employees across the globe to do the company’s charitable work, which some Fortune 500 companies do. Look local.
In another recent blog, I discussed the importance of establishing partnerships for your success as an entrepreneur. The same goes for philanthropy. Your charitable work can go much further if you make key collaborations. Look for other local companies with similar mindsets and access to greater resources. If your company hasn’t set up a philanthropic division yet, why not collaborate with another local business that’s been doing this kind of work for years? The two companies together can lead to greater success. At the end of the day, it’s all about networking.
Weave Your Philanthropy In Organically
One of the greatest mistakes you can make as a company is try to shoehorn philanthropy into your company’s business model. While having your employees volunteer at a local homeless shelter is nice, if you’re a tech company, there’s so much more you can do. You could have employees visit local schools and teach tech tips and basic coding to children; if you run a financial services company, you could offer free, basic financial advice to the community; if you run a car dealership, why not provide free car washes? These are community engagement ideas that allow your employees to connect with local citizens in a natural way.
The Opes Group is fiercely dedicated to giving back to the community. We believe that these tips can be followed and allow for great success for any company, small or large.